NASIKS Productions - SEMply The Best!
SEM is an acronym for Search Engine Marketing, and when it comes to effective Internet Marketing, you must consider not only the website design and development, but also the search engine optimization (SEO), content marketing, link building strategy, pay-per-click (PPC), e-mail marketing, and website statistics elements. RSS and blogging can be a powerful tools, and Social Media is exploding! Leveraging your Content Management System (CMS) is critical to good SEO performance. Something as seemingly trivial as choosing your Domain Name can have a significant impact on your search engine ranking and subsequent website traffic. The weight of W3C Compliance with respect to SEO requires some consideration, as does Online Reputation Management (ORM). Choosing reliable website hosting helps to build a solid foundation, and Mobile Web is growing rapidly.
Internet usage and the number of daily searches are increasing at a dramatic rate. Your competition is securing desirable domain names.
A customized SEM Strategy has become mandatory for driving targeted traffic to your site!
Content Is King!
If you do nothing else... Remember that "Content is King", so keep your content dynamic, engaging, and make every effort to keep your content "fresh" with constant updates. Do this, and you will be rewarded with higher ranking on the search engines and more visitors to your site. The more targeted your content, the more targeted your traffic will be.
When developing a website, make sure that it is a S.M.A.R.T. Site™:
Web 1.0 - 2.0 - 3.0
Web 1.0 - One-way flow of information (ex: Google, Yahoo, MSN)
Web 2.0 - Two-way flow of information (ex: forums, blogs, social media - MySpace, YouTube, LinkedIn, Facebook, Twitter)
Web 3.0 - Real-Time Web / Semantic Web
|The latest articles...
5 Ways Pinterest Can Boost Your Business
Social media is awesome, isn’t it? You can reach out to your clients via Facebook, Twitter, and Google+ and even meet new people, bringing them in and turning them into customers. There are so many excellent social channels out there that you might start to feel a bit overwhelmed and wonder just what else, outside of the social media trinity, you should use. Well, I am here to tell you about an incredible social channel that you might just be overlooking – Pinterest. That’s right! I am going to show you why you need to add this channel to your mix, as well as how you can use it successfully for your business ... read more
How to Rule the Mobile SERPs
Mobile devices have become ubiquitous in today’s modern culture. Many companies are now catering solely to small screens with all marketing efforts. While limiting your audience is a controversial tactic, and a very personal choice, you must know by now that ignoring mobile can be fatal. In the past several years, small screen products have reached a critical mass in which they have become the dominant force in digital media ... read more
Image Optimization: The Achilles Heel of SEO
As far as search engines are concerned, they cannot see images per se, but they still register and provide meaning to them. Images can be a SEO boon when properly leveraged because they provide further context to the copy and help to rank higher for the keywords they are optimized for. More than that, images can often sway readers into reading, or reading further into a piece of material ... read more
How Twitter’s New Character Limit Affects You
For virtually as long as Twitter has been around, its devotees have been doomed to express everything that’s on their minds in 140-characters or less. While this is one of the things so many people love about Twitter -- its expediency and brevity -- it’s also been a massive source of frustration for many users, enough that some people have migrated away from the platform for social sites that allow long-form content ... read more
YouTube Goes Social: What You Need to Know
YouTube has become utterly synonymous with online video. Its content can be found all over the Web and embedded in hundreds of millions of posts across nearly every social media outlet. With more than one billion users, every other video-housing website on the Internet pales in comparison to YouTube’s dominance ... read more
How to Rank Higher in Local Search Results
For any small business, appearing in a local search is crucial to bringing new business through your doors. While word-of-mouth is enough to stir up some new business, it isn’t nearly the same as what a Google recommendation could do for you ... read more
Google’s New Search Layout: Boon or Bane?
Google’s changes to its search engine results pages are getting mixed reviews. For digital marketers, the surprise refresh of the year came in February, when Google released perhaps the most significant update to its search engine results pages (SERPs) in the last five years. The changes have been a boon to some advertisers and the bane of others ... read more
How Cloud Computing Can Boost SEO
Cloud computing is still in its infancy stage, despite the service having been around for quite some time. Not much is known about the platform and there are no clear set rules on how to optimize your business with this service. Even so, it is important to note that cloud computing can help immensely with search engine optimization. Cloud hosting can help even more. Just recently, cloud hosting has made it to the list of SEO tips you need to succeed online. If you are wondering how this service can optimize your website for search, there are two crucial points you need to understand about the importance of cloud hosting ... read more
Snapchat: A Powerhouse Tool for Your Business
For years, we’ve all heard why it’s critical for marketers to interact on Twitter. There’s a new kid on the block today, though, and it’s called Snapchat. The viral photo- and video-sharing service has been exploding in popularity for some time now, but it recently obtained a major milestone: it surpassed Twitter in user numbers. While Twitter averages 136 million daily users, Snapchat recently soared to 150 million daily users – a jump with significant implications for consumers and marketers alike ... read more
Your Business’ Guide to Instagram Success
If you’re a social media user, chances are you’re familiar with Instagram. Known far and wide as a photo-sharing platform, Instagram allows individuals and marketers around the globe to share photos and videos with their followers. While millions of people use Instagram for fun, very few marketers have incorporated it into their marketing strategy. This is a massive oversight, though, because Instagram has the potential to be one of the most effective social media marketing platforms in existence ... read more
Mobile SEO: A Guide for Top Ranking Results
The influence of mobile devices is not going to disappear, so site owners need to embrace the fact that websites must be optimized for mobile. With that said, here is your mobile SEO checklist to ensure that you rank in the small screen SERPs ... read more
NASIKS Productions - SEMply The Best!
Headquartered on Long Island, New York, but virtually everywhere