NASIKS Productions - SEMply The Best!
Internet Marketing

SEM

SEM is an acronym for Search Engine Marketing, and when it comes to effective Internet Marketing, you must consider not only the website design and development, but also the search engine optimization (SEO), content marketing, link building strategy, pay-per-click (PPC), e-mail marketing, and website statistics elements.  RSS and blogging can be a powerful tools, and Social Media is exploding! Leveraging your Content Management System (CMS) is critical to good SEO performance. Something as seemingly trivial as choosing your Domain Name can have a significant impact on your search engine ranking and subsequent website traffic.  The weight of W3C Compliance with respect to SEO requires some consideration, as does Online Reputation Management (ORM).  Choosing reliable website hosting helps to build a solid foundation, and Mobile Web is growing rapidly.

Internet usage and the number of daily searches are increasing at a dramatic rate.  Your competition is securing desirable domain names.

A customized SEM Strategy has become mandatory for driving targeted traffic to your site!

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Content Is King!

If you do nothing else... Remember that "Content is King", so keep your content dynamic, engaging, and make every effort to keep your content "fresh" with constant updates. Do this, and you will be rewarded with higher ranking on the search engines and more visitors to your site. The more targeted your content, the more targeted your traffic will be.

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S.M.A.R.T. Site

When developing a website, make sure that it is a S.M.A.R.T. Site™:

bulletSEO-friendly - satisfy both the search engine spiders and your human online visitors
bulletMarketing - allocate some of your budget to search engine marketing
bulletAffordable - the most expensive option is not always the best option
bulletROI - monitor your return-on-investment by analyzing and understanding your web stats
bulletTechnology - use the appropriate technology for your application

How S.M.A.R.T. is Your Website?

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Web 1.0 - 2.0 - 3.0

Web 1.0 - One-way flow of information (ex: Google, Yahoo, MSN)

Web 2.0 - Two-way flow of information (ex: forums, blogs, social media - MySpace, YouTube, LinkedIn, Facebook, Twitter)

Web 3.0 - Real-Time Web / Semantic Web

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DAILY CARTOON click to enlarge
ANDERTOONS.COM DAILY CARTOONS

The latest articles...

4 SEO Tips You Need to Know

When you’re talking SEO with most business owners, the majority think there’s a magic bullet that can shoot their business up Google’s rankings. Money and expertise tend to be the magic bullet that allows top companies to dominate search rankings, but the absence of such elements from your own armoury doesn’t mean you can’t compete. It also takes time and dedication to improve but, if you’re willing to put the work in, you could see great benefits from enacting small changes to your SEO strategy ... read more

5 Strategies to Take Your Home Page From 0 to 60 MPH

First impressions, for better or worse, are hard to overcome. Plus, they happen at the blink of an eye. Mind Tools suggests that “it takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time.” That’s right -- three seconds. Fortunately, you may have a little bit more time than that online. Unfortunately, it’s not much more. Tony Haile, of TIME, says that the majority of internet users spend less than 15 seconds on a website. Here’s the obvious and quantifiable truth: the better the content of your home page, the longer the visit. And longer visits mean greater potential for user interaction and conversion ... read more

Penguin 4.0 Rollout Complete: Are You at Risk?

Google is engaged in a constant, uphill battle against those who try to game the SERPs for profit, distorting search results with spammy tactics and questionable link acquisition. In 2012, the first Penguin update was implemented to deal with sites that were using unnatural links to boost their search engine ranks. As a result of the original Penguin, several websites were penalized, which ultimately removed them from visibility in the SERPs. It took some sites quite a bit of time to recover, and sites that made legitimate attempts to restore their rank in the search results were forced to wait for the next update of the algorithm. Now, everything has changed with Penguin 4.0 ... read more

4 SEO Cheats That Result in Google Penalties

Search engine optimization is a core tenant of today’s digital marketing practices. The rules are strict, the competition fierce and the discipline is constantly evolving. Things weren’t always this way, however -- in years prior, SEO was framed more like the Wild West of marketing; a dominion where anything goes. But as the Internet continues to mature and become more sophisticated in usage, search engines have enacted a series of stringent guidelines and algorithms to ensure that users are presented with the most useful and reputable sources on the Web ... read more

Gain an Edge With Google’s New Central Blog

Google is the world’s most recognized search engine, ad the organization is nearly as infamous for how often it likes to shake things up. Continuing its constant evolution and progression, Google recently proclaimed that it would be adding a handful of new features, and utterly rebranding, “Apps for Work” to the more fitting moniker, “G Suite.” Alongside this alteration, the company has also announced its Nexus flagship Smartphones are receiving a name change: these devices will now be known as “Pixel” phones. Additionally, Google is also launching a VR headset to go with the gadget, much in the same way that Samsung released its Gear VR a year earlier. To pile on even more changes to these advancements, Google has also announced that it will be consolidating its blogging efforts under a single digital roof known as “The Keyword.” The new primary blog, which can be found at blog.google, will serve as a way to centralize Google’s legions of dedicated blogs like Android, Gmail, Google Fiber, YouTube and scads of other sources into a single place for readers to absorb content and info ... read more

How SEO Fits Into Digital Marketing Strategies

If you are having challenges besting your competitors in your chosen industry, there is a good chance that bad SEO is partly to blame. Without a thoughtfully conceived SEO strategy used in conjunction with full scale digital marketing practices, your competition has an edge ... read more

5 Ways Pinterest Can Boost Your Business

Social media is awesome, isn’t it? You can reach out to your clients via Facebook, Twitter, and Google+ and even meet new people, bringing them in and turning them into customers. There are so many excellent social channels out there that you might start to feel a bit overwhelmed and wonder just what else, outside of the social media trinity, you should use. Well, I am here to tell you about an incredible social channel that you might just be overlooking – Pinterest. That’s right! I am going to show you why you need to add this channel to your mix, as well as how you can use it successfully for your business ... read more

How to Rule the Mobile SERPs

Mobile devices have become ubiquitous in today’s modern culture. Many companies are now catering solely to small screens with all marketing efforts. While limiting your audience is a controversial tactic, and a very personal choice, you must know by now that ignoring mobile can be fatal. In the past several years, small screen products have reached a critical mass in which they have become the dominant force in digital media ... read more

Image Optimization: The Achilles Heel of SEO

As far as search engines are concerned, they cannot see images per se, but they still register and provide meaning to them. Images can be a SEO boon when properly leveraged because they provide further context to the copy and help to rank higher for the keywords they are optimized for. More than that, images can often sway readers into reading, or reading further into a piece of material ... read more

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NASIKS Productions - SEMply The Best!
Internet Marketing

Headquartered on Long Island, New York, but virtually everywhere