NASIKS Productions - SEMply The Best!
Internet Marketing

SEM

SEM is an acronym for Search Engine Marketing, and when it comes to effective Internet Marketing, you must consider not only the website design and development, but also the search engine optimization (SEO), content marketing, link building strategy, pay-per-click (PPC), e-mail marketing, and website statistics elements.  RSS and blogging can be a powerful tools, and Social Media is exploding! Leveraging your Content Management System (CMS) is critical to good SEO performance. Something as seemingly trivial as choosing your Domain Name can have a significant impact on your search engine ranking and subsequent website traffic.  The weight of W3C Compliance with respect to SEO requires some consideration, as does Online Reputation Management (ORM).  Choosing reliable website hosting helps to build a solid foundation, and Mobile Web is growing rapidly.

Internet usage and the number of daily searches are increasing at a dramatic rate.  Your competition is securing desirable domain names.

A customized SEM Strategy has become mandatory for driving targeted traffic to your site!

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Content Is King!

If you do nothing else... Remember that "Content is King", so keep your content dynamic, engaging, and make every effort to keep your content "fresh" with constant updates. Do this, and you will be rewarded with higher ranking on the search engines and more visitors to your site. The more targeted your content, the more targeted your traffic will be.

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S.M.A.R.T. Site

When developing a website, make sure that it is a S.M.A.R.T. Site™:

bulletSEO-friendly - satisfy both the search engine spiders and your human online visitors
bulletMarketing - allocate some of your budget to search engine marketing
bulletAffordable - the most expensive option is not always the best option
bulletROI - monitor your return-on-investment by analyzing and understanding your web stats
bulletTechnology - use the appropriate technology for your application

How S.M.A.R.T. is Your Website?

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Web 1.0 - 2.0 - 3.0

Web 1.0 - One-way flow of information (ex: Google, Yahoo, MSN)

Web 2.0 - Two-way flow of information (ex: forums, blogs, social media - MySpace, YouTube, LinkedIn, Facebook, Twitter)

Web 3.0 - Real-Time Web / Semantic Web

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DAILY CARTOON click to enlarge
ANDERTOONS.COM DAILY CARTOONS

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NASIKS Productions - SEMply The Best!
Internet Marketing

Headquartered on Long Island, New York, but virtually everywhere