NASIKS Productions - SEMply The Best!
Internet Marketing


SEM is an acronym for Search Engine Marketing, and when it comes to effective Internet Marketing, you must consider not only the website design and development, but also the search engine optimization (SEO), content marketing, link building strategy, pay-per-click (PPC), e-mail marketing, and website statistics elements.  RSS and blogging can be a powerful tools, and Social Media is exploding! Leveraging your Content Management System (CMS) is critical to good SEO performance. Something as seemingly trivial as choosing your Domain Name can have a significant impact on your search engine ranking and subsequent website traffic.  The weight of W3C Compliance with respect to SEO requires some consideration, as does Online Reputation Management (ORM).  Choosing reliable website hosting helps to build a solid foundation, and Mobile Web is growing rapidly.

Internet usage and the number of daily searches are increasing at a dramatic rate.  Your competition is securing desirable domain names.

A customized SEM Strategy has become mandatory for driving targeted traffic to your site!

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Content Is King!

If you do nothing else... Remember that "Content is King", so keep your content dynamic, engaging, and make every effort to keep your content "fresh" with constant updates. Do this, and you will be rewarded with higher ranking on the search engines and more visitors to your site. The more targeted your content, the more targeted your traffic will be.

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S.M.A.R.T. Site

When developing a website, make sure that it is a S.M.A.R.T. Siteô:

bulletSEO-friendly - satisfy both the search engine spiders and your human online visitors
bulletMarketing - allocate some of your budget to search engine marketing
bulletAffordable - the most expensive option is not always the best option
bulletROI - monitor your return-on-investment by analyzing and understanding your web stats
bulletTechnology - use the appropriate technology for your application

How S.M.A.R.T. is Your Website?

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Web 1.0 - 2.0 - 3.0

Web 1.0 - One-way flow of information (ex: Google, Yahoo, MSN)

Web 2.0 - Two-way flow of information (ex: forums, blogs, social media - MySpace, YouTube, LinkedIn, Facebook, Twitter)

Web 3.0 - Real-Time Web / Semantic Web

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DAILY CARTOON click to enlarge

The latest articles...

5 Rules for Crushing SEO in 2017

Right about now, nearly every SEO on the planet is devising his or her blueprints for gaining organic traction on the SERPs in 2017. While there are more than 200 different factors that contribute to a brandís overall placement for particular queries, there are certain trends emerging and steadfast rules for ranking that are important to consider as we move into the New Year. If you are on the hunt for the latest trends and SEO rules of engagement for 2017, look no further. Here are the top five practices you should be concerning yourself with throughout 2017 ... read more

Whatís New With SEO Markup & Structured Data

Search engines automatically crawl your site and index the pages for searchers. But if you use structured data, it helps search engines understand what your content is about. This can encourage clicks Ė and maybe even help improve rank. The different ways to use structured data in your pagesí HTML markup to improve SEO are constantly evolving. Here are some new tips and tools Iíve picked up that can help you take advantage of the opportunities in SEO markup and structured data for your content campaigns ... read more

4 SEO Trends to Keep Your Eye on in 2017

SEO will never stop evolving ... read more

12 WordPress SEO Hacks to Boost Your Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy itís easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. Here's a short hit list of things you can do to boost your WordPress SEO. Schedule these tasks in your calendar to make your blog traffic soar ... read more

The Top Social Media Trends for 2017

Influencers List the Top Social Media Trends for 2017 ... read more

Why You Canít Afford to Ignore Instagram

Instagram is one of the highest-potential social platforms out there ... read more

Why Influencer Marketing is SEO Gold

Influencer marketing can be an SEO goldmine and an extremely cost effective one, at that ... read more

6 Social Media Tips For Any Platform

Here are six social media tactics that can be leveraged on almost every major platform ... read more

All About SEO Audits: What You Should Know

Simply put, a SEO audit is a process to evaluate your business website, to ensure it is properly optimized for higher ranking in search engine results. This information can help you make decisions about how to make changes to your website to attract more Internet traffic, leading to more paying customers. A SEO audit should, at a minimum, always be done at the beginning of a new project, and at the beginning of a new quarter. Letís take a look at the essential components of a SEO audit ... read more

WordPress SEO: The Definitive Guide

WordPress powers 27 percent of the websites around the world. When it comes to SEO it is one of the best content management systems. Still, you need to roll up your sleeves and optimize it for maximal performance. This WordPress SEO tutorial will help you to optimize your website or blog and get ahead of your competition ... read more

4 SEO Tips You Need to Know

When youíre talking SEO with most business owners, the majority think thereís a magic bullet that can shoot their business up Googleís rankings. Money and expertise tend to be the magic bullet that allows top companies to dominate search rankings, but the absence of such elements from your own armoury doesnít mean you canít compete. It also takes time and dedication to improve but, if youíre willing to put the work in, you could see great benefits from enacting small changes to your SEO strategy ... read more

5 Strategies to Take Your Home Page From 0 to 60 MPH

First impressions, for better or worse, are hard to overcome. Plus, they happen at the blink of an eye. Mind Tools suggests that ďit takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time.Ē Thatís right -- three seconds. Fortunately, you may have a little bit more time than that online. Unfortunately, itís not much more. Tony Haile, of TIME, says that the majority of internet users spend less than 15 seconds on a website. Hereís the obvious and quantifiable truth: the better the content of your home page, the longer the visit. And longer visits mean greater potential for user interaction and conversion ... read more

Penguin 4.0 Rollout Complete: Are You at Risk?

Google is engaged in a constant, uphill battle against those who try to game the SERPs for profit, distorting search results with spammy tactics and questionable link acquisition. In 2012, the first Penguin update was implemented to deal with sites that were using unnatural links to boost their search engine ranks. As a result of the original Penguin, several websites were penalized, which ultimately removed them from visibility in the SERPs. It took some sites quite a bit of time to recover, and sites that made legitimate attempts to restore their rank in the search results were forced to wait for the next update of the algorithm. Now, everything has changed with Penguin 4.0 ... read more





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NASIKS Productions - SEMply The Best!
Internet Marketing

Headquartered on Long Island, New York, but virtually everywhere