NASIKS Productions - SEMply The Best!
Internet Marketing

SEM

SEM is an acronym for Search Engine Marketing, and when it comes to effective Internet Marketing, you must consider not only the website design and development, but also the search engine optimization (SEO), content marketing, link building strategy, pay-per-click (PPC), e-mail marketing, and website statistics elements.  RSS and blogging can be a powerful tools, and Social Media is exploding! Leveraging your Content Management System (CMS) is critical to good SEO performance. Something as seemingly trivial as choosing your Domain Name can have a significant impact on your search engine ranking and subsequent website traffic.  The weight of W3C Compliance with respect to SEO requires some consideration, as does Online Reputation Management (ORM).  Choosing reliable website hosting helps to build a solid foundation, and Mobile Web is growing rapidly.

Internet usage and the number of daily searches are increasing at a dramatic rate.  Your competition is securing desirable domain names.

A customized SEM Strategy has become mandatory for driving targeted traffic to your site!

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Content Is King!

If you do nothing else... Remember that "Content is King", so keep your content dynamic, engaging, and make every effort to keep your content "fresh" with constant updates. Do this, and you will be rewarded with higher ranking on the search engines and more visitors to your site. The more targeted your content, the more targeted your traffic will be.

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S.M.A.R.T. Site

When developing a website, make sure that it is a S.M.A.R.T. Site™:

bulletSEO-friendly - satisfy both the search engine spiders and your human online visitors
bulletMarketing - allocate some of your budget to search engine marketing
bulletAffordable - the most expensive option is not always the best option
bulletROI - monitor your return-on-investment by analyzing and understanding your web stats
bulletTechnology - use the appropriate technology for your application

How S.M.A.R.T. is Your Website?

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Web 1.0 - 2.0 - 3.0

Web 1.0 - One-way flow of information (ex: Google, Yahoo, MSN)

Web 2.0 - Two-way flow of information (ex: forums, blogs, social media - MySpace, YouTube, LinkedIn, Facebook, Twitter)

Web 3.0 - Real-Time Web / Semantic Web

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ANDERTOONS.COM DAILY CARTOONS

The latest articles...

Snapchat: A Powerhouse Tool for Your Business

For years, we’ve all heard why it’s critical for marketers to interact on Twitter. There’s a new kid on the block today, though, and it’s called Snapchat. The viral photo- and video-sharing service has been exploding in popularity for some time now, but it recently obtained a major milestone: it surpassed Twitter in user numbers. While Twitter averages 136 million daily users, Snapchat recently soared to 150 million daily users – a jump with significant implications for consumers and marketers alike ... read more

Your Business’ Guide to Instagram Success

If you’re a social media user, chances are you’re familiar with Instagram. Known far and wide as a photo-sharing platform, Instagram allows individuals and marketers around the globe to share photos and videos with their followers. While millions of people use Instagram for fun, very few marketers have incorporated it into their marketing strategy. This is a massive oversight, though, because Instagram has the potential to be one of the most effective social media marketing platforms in existence ... read more

Mobile SEO: A Guide for Top Ranking Results

The influence of mobile devices is not going to disappear, so site owners need to embrace the fact that websites must be optimized for mobile. With that said, here is your mobile SEO checklist to ensure that you rank in the small screen SERPs ... read more

The Worst Metric to Focus on First in PPC

Open any PPC analytics dashboard and you’ll start swimming in numbers. Which ones are important and which ones can be set aside? Many people focus on the click-through rate (CTR). That’s the proportion of how many people see your ad versus clicking on your ad. So, if 1,000 people see your ad and 100 people click it, that’s a click-through rate of 10 percent. It seems like an obvious metric for success. But speaking from more than a decade of personal experience, the click-through rate is not the first metric to examine for long-term success. Why? ... read more

4 Ways to Fortify Your Website Against Hackers

As a small business owner, you may think you’re immune to the attention of a would-be hacker. But having a false sense of security could expose your business to unnecessary vulnerability. “Many hackers use automated tools that do not discriminate between small and large businesses, so even the smallest of businesses will eventually be attacked,” said Nitzan Miron, principal web application security engineer and product manager at Barracuda. Here are four ways you can patch your website to minimize a data breach ... read more

Tips to Boost Your Pinterest Engagement

Right now, Pinterest is the fastest growing social media platform when it comes to user numbers. Compared to Facebook’s six percent member growth, Pinterest experienced a huge 57 percent jump in members last year and many sources are projecting that the site will hit 50 million active users by the end of 2016. Currently, Pinterest boasts more than 30 billion pins and more than 80 percent of them are re-pins from another source. With all of this in mind, it’s obvious that Pinterest is the ideal place for marketers who want to produce engagement ... read more

Originality Key to a Strong Online Presence

Let’s face it: content creation can be tough. Between coming up with new topics and crafting material that appeals to a specific target audience and works on a given platform, content marketing is a time-consuming and challenging process. Because of this, many marketers (understandably) choose to curate content rather than create it ... read more

New Google AdWords is Coming: What to Expect

Google is notorious for changing things up. Every year the company leaves SEOs, PPC advertisers, and business professionals biting their nails, anxious of what’s to come. This year has held plenty of new surprises, with a recent Google quote warning us that AdWords is about to get a shake-up. What’s coming? “The biggest changes to our text ads since AdWords launched 15 years ago.” ... read more

Artificial intelligence is changing SEO faster than you think

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it ... read more

Mobile-Search Optimization Now in Full Effect

If you identify as a writer, digital marketer, or SEO expert, it’s likely that you’re at least moderately familiar with the importance of mobile optimization. Last year, mobile search numbers surpassed desktop search numbers for the first time in history and there’s no sign this trend will reverse. Because of this, companies have been placing increased focus on mobile compatibility over the last several years – a trend that also shows no sign of stopping ... read more

Google Revives Meta Content With Longer Characters

Meta descriptions and title tags: they’re difficult, yet critically important aspects of SEO. Designed to provide readers and search engines with a preview of a page’s content, “metas” are simply too important to do badly. Luckily, Google just made these elusive little lines a bit more forgiving for SEOs everywhere by increasing the character limit for both meta descriptions and title tags. Read on to learn more ... read more

11 Signs It’s Time to Fire a Client

How do you know when enough is enough? As a business owner, it goes against all instincts to turn away business ... read more

SEO Forecast: How Google Will Alter Algorithms

SEO is a never-ending battle. Some relish the ebb and flow and have learned to ride the wave of change in immaculate form; ending up on the cutting edge of tactics and in one of the top seats on the SERPs. Others, however, feel that SEO is the bane of their existence as every new update to search algorithms brings fear, anxiety, and often a drop in rankings. SEO is not for those who resist change. If you’re settled in to the current state of things, get ready for more curveballs ... read more

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NASIKS Productions - SEMply The Best!
Internet Marketing

Headquartered on Long Island, New York, but virtually everywhere