Online Reputation Management (ORM)
Remove Negative Feedback from Organic Search Engine Results
There are many reasons that you may want to manage your online reputation. What do we mean by online reputation?
Since the internet has become interactive, meaning customers can interact with website owners; you must be weary of negative feedback and do everything in your power to manage your reputation on the organic search engine results. One post from an irate customer can tarnish your online business.
Everyone has seen the "Rip off Reports" about shady business on the web. Well anyone can post a Rip off Report about your company.
These posts tend to rank high in the search engines because this is an authoritative site. This can be bad if your business has a rip off report rating. Now whenever someone searches for your company website, the negative report will show up on the search results, usually in the top three results. This is detrimental and can have huge consequences.
There are a number of other ways a negative report about your business can hurt you. What about a Better Business Bureau low rating, Yelp reviews, negative forum posts, Craig's List posts, etc. all get indexed within the search engines quickly and tend to rank high.
If these sites did not rank so high organically in the search engines then it would not be such a problem, but since they are authority sites they tend to dominate the organic search results.
The consequences of having negative reviews means that customers will be weary to shop from your store or to do business with you. They may even tell friends, family, or coworkers not to shop at your store due to a bad experience or negative reviews.
Would you want to buy from a store without positive rankings? I think not. So why would anyone else on the web buy from a site that has received negative feedback.
A good way to check if your site has any negative reviews is to type in different variation of your website/ company name in Google, Yahoo, and Bing. Scroll through the first three pages to see if anything bad sticks out. If something does, then you must take corrective action immediately to thwart these sites.
Now that you are aware of negative feedback and the impact it can have on your business you may be wondering what you can do to avoid this.
The simplest and easiest solution is to personally manage any complaints against you company and ensure that angry customer problems are resolved. Unfortunately, sometimes this is not possible and the customer is angry and wants to do everything in their power to spread the word about your service. This means you have to fight back, by building or promoting existing pages for those specific keywords that are bringing up the negative feedback.
You can create new sites and make sure they are tailored around specific keywords that bring up negative feedback about your site. Promote these new sites by building links and adding the new sites to directories and other authoritative websites.
The other solution is to review the sites just below the negative feedback and try to push those sites up the rankings. This can be achieved by promoting and building back links to these sites. In time these sites will surpass the negative results and dominate the search results.
These methods should help remove any negative feedback or remarks about you or your company from showing up on the search results.
Remember that this is an ongoing process and the negative feedback will start to reappear if you do not continue to monitor the new sites that replaced the negative feedback. This will show your customers that you truly care for them and will increase sales, revenue, and ultimately your business's bottom line.
About The Author: Brandon Leibowitz is a professional internet marketer. He has been involved in search engine optimization and marketing consulting with over five years of industry knowledge. Read news, tips, tricks, and anything else related to search engines in his SEO and SEM Blog.
Source: Entireweb Newsletter * April 13, 2010 * Issue #607
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