Going into 2017 with just a website isn’t going to cut it anymore. Innovative marketing techniques have outstripped traditional methods tenfold, and to compete in the digital world, a business needs to implement multiple strategies just to make a mark. The best advice is to focus on some of the top marketing trends of 2017, so your business can establish itself before it becomes too crowded ... read more

Retargeting for 2016 Digital Marketing

Wouldn’t it be nice if customer buying patterns were simple? A person sees something he likes, he thinks it over, but eventually buys it. Unfortunately, that’s not the case. People may come to a store just to visit, or someone may leave your website but has every intention to purchase in the future. Different customers mean different buying patterns. As marketers, it’s our job to analyze what those patterns are, and then promote relevant products based on those behaviors. Thanks to the Web and social media, connecting with our target market is now easier – albeit more complicated. Customers now have other factors that could influence (and even delay) their final buying decision. Retargeting could be the solution. But is it the ‘miracle marketing tactic’ we’re looking for? ... read more

How Digital Marketing Is Evolving Into 2016 and Beyond

If you pay close attention to how the digital landscape has developed (over the past few years especially), you can make a reasonable prediction about what's coming next ... read more

Search Engine History

The venturesome history of Web Search Engines... read more

Ad Dollars Go Digital

Remember that time you were all like, "Sure the Internet's cool, but no one's making money?" Psyche! Spending for online advertising (up 18%) will outpace print ad spending for the first time ever, Outsell Inc. reports. While movies, TV, and radio spending dropped almost 4%, search engine pages were the biggest winners here, with a 39% increase in ad revenue. Google, in other words, is hiring... read more

The next 10 online trends

It's never been harder to keep up with the latest web trends - with the expansion onto mobile platforms, the growth of social media and the need for start ups to be aware of new SEO techniques. As a result, we've assembled a team of web experts to help you and your business keep on top of the most important trends on the web. Constructing a mobile website, creating social media campaigns and selling online are just some of the challenges businesses will face during 2010. Here are top online trends for the next 12 months... read more

Internet 2009 in numbers

What happened with the Internet in 2009? How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many more. Prepare for information overload, but in a good way... read more