Google’s changes to its search engine results pages are getting mixed reviews. For digital marketers, the surprise refresh of the year came in February, when Google released perhaps the most significant update to its search engine results pages (SERPs) in the last five years. The changes have been a boon to some advertisers and the bane of others ... read more

SEO vs. PPC Marketing: When Is the Right Time for Each?

When it comes time to launch your brand and get it noticed online, you’re almost certainly going to ask yourself one question: “Should I use SEO or PPC?” ... read more

Is Google Launching a New Way to Search?

Go online right now and search the name of one of the presidential candidates. What do you see? I’ll save you the trouble – you see a visually appealing new carousel display that allows you to scroll through the most recent news updates for the candidate in question. The new SERP layout is the result of a nice new feature Google debuted last month as a way for political candidates to respond to one another after debates and post stances on important issues like education and immigration. While the new feature (which doesn’t yet have an official name) is still in the limited stages of a roll-out, it has the potential to change the front page of Google’s SERPs forever ... read more

Will Google’s SERP Update Affect Your Business?

Google has marketers, advertisers and small business owners everywhere shaking in their boots with the announcement to remove right-side ads from the SERPs; the only exception to this is product ads. This effectively limits the number of ads displayed from 11 down to seven, which will now only be seen at the top and bottom of organic results ... read more

How Should Webmasters React to Google Fresh?

It's been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google's listings much fresher... read more

5 Top Traffic Sources For Your Site

I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that's some way related to traffic. Mainly because traffic is your site's lifeblood, actually without traffic you really don't have a site at all... read more

Social Media Beginners: Using SEO and Social Media to Build Brand Authority (Part 1)

You may be at a point where your site has lots of usable and compelling content. Unfortunately this isn't always enough to gain new readers and revenue. It could be time to build a link strategy to boost your brand authority and site ranking. The way to begin is by making partnerships, starting conversations and trading links so more webmasters (and their readers) know who you are. Why? The majority of computers and much of the media are now social, so it's time for you to break out of your bubble... read more

7 Tips to Be a Successful Online Marketer

Perhaps a quick introduction and a handy disclaimer is the best way to start this article on Internet marketing. Mainly because you should know who is talking and you should definitely know what you're getting yourself into... read more

39 Tools for Marketing Your Small Business Online

Thousands of free online marketing tools clamor for attention, with new ones popping up every week it seems. You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment, even if they don't require a big financial outlay... read more

Getting The Most From Social Media

With the explosive growth in social media, it's no wonder that more companies are turning to sites like Twitter and LinkedIn to help promote their brands... read more

Marketing in the New Technological Eco-System

There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management)... read more

5 Google Tools For Researching Your Market

Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools... read more

10 Best Strategies to Massively Improve Your Visibility Online

Increasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to improve your online visibility, you discover many options, but find that there is little time for research and implementation. Where does an online entrepreneur turn first to get the visibility (and traffic) to promote an online venture? ... read more

The Best Online Marketing Strategy

One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term... read more

Your Website from the Ground Up in 10 Steps

So, you have finally decided to build yourself a website, but really have no idea where to start. The following 10 steps will give you some insight into what you need to address when creating a search friendly website from the ground up.... read more

Affordable Solutions For Internet Marketing

Do you have a website that is getting very little or no traffic at all? Well, there are ways that you can change that even on a small marketing budget. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable... read more