Open any PPC analytics dashboard and you’ll start swimming in numbers. Which ones are important and which ones can be set aside? Many people focus on the click-through rate (CTR). That’s the proportion of how many people see your ad versus clicking on your ad. So, if 1,000 people see your ad and 100 people click it, that’s a click-through rate of 10 percent. It seems like an obvious metric for success. But speaking from more than a decade of personal experience, the click-through rate is not the first metric to examine for long-term success. Why? ... read more

New Google AdWords is Coming: What to Expect

Google is notorious for changing things up. Every year the company leaves SEOs, PPC advertisers, and business professionals biting their nails, anxious of what’s to come. This year has held plenty of new surprises, with a recent Google quote warning us that AdWords is about to get a shake-up. What’s coming? “The biggest changes to our text ads since AdWords launched 15 years ago.” ... read more

Google AdWords or Bing Ads: Which is Best?

Knowing where to focus your online marketing budget can be tough, with multiple service providers vying for competition, each boasting individual merits that promise a sizable return on investment. Pay-Per-Click (PPC) advertising has taken centre stage in recent years, blooming into a multi-billion dollar industry that can almost guarantee success, with savvy marketers able to edit and refine various PPC attributes until they deliver results. Google AdWords and Microsoft’s Bing Ads are the frontrunners in the world of paid search, but which platform is best for your business? Let’s take a closer look at how they compare ... read more

Pump up the volume: Six ways PPC can boost your Promotions

Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out ... read more

13 Reasons Your AdWords Campaign Isn’t Profitable (Part One)

Did you know that 80% of new Google AdWords advertisers fail to achieve a Return on Investment from their campaigns? I didn’t either because I just made that up. But seriously, I bet the percentage is very high. I seem to be spending more and more time helping clients tweak their AdWords campaigns these days... read more

How To Make Pay-Per-Click Ads Pay

Ranking high among the search engines in Web searches is no small feat. It requires good search engine optimization and for many companies the ability in part to outbid their competitors on keywords in the pay-per-click ad market... read more

The Top 10 Essentials for Your Pay Per Click (PPC) Success

Whether you're looking to do Paid Search Advertising yourself or to hire someone to do that for you - you should know what makes a Pay Per Click campaign successful... read more

Putting The "Ad" Into Adwords

When you're new to AdWords, it's tempting to devote far too much time and energy in trying to craft that "killer" ad. But the truth is that writing ads is a science, not an art. Here are a few of the rules... read more

The Fast-Track to Using Google Adwords

Remember back when Al Gore allegedly said he "invented the Internet?" Well, he didn't, it was Google. Alright, I'm kidding, but sometimes it does appear that way. Google has consistently launched one killer application after another, and they weren't playing around when they entered into the pay-per-click arena with their "Adwords" program. Adwords is one of the largest online advertising networks, reaching more than 80% of all Internet users... read more

Smart Search Engine Marketing - Some Guidelines

Search Engine Marketing, whether it's paid or organic, is a science. While it is true that you can put together an ad on Google or Yahoo!, pick a few keywords that describe your business, then bid on them and be up and running with a Pay Per Click campaign in a few minutes, the actual process requires considerably more thought. Here are a few key points to consider... read more

How to Create Killer Landing Pages

In the field of online marketing, a landing page is the page that appears when a potential customer clicks on an advertisement or a search engine result link. It is sometimes known as a lead capture page and usually displays content that reinforces the message contained in the ad or search snippet... read more

11 Tips for Pay-Per-Click Success

This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals... read more