Ad Dollars Go Digital
Remember that time you were all like, "Sure the Internet's cool, but no one's making money?" Psyche!
Spending for online advertising (up 18%) will outpace print ad spending for the first time ever, Outsell Inc. reports. While movies, TV, and radio spending dropped almost 4%, search engine pages were the biggest winners here, with a 39% increase in ad revenue. Google, in other words, is hiring.
Author: Maccabee Montandon
Infographic: Rob Vargas
Source: Fast Company * March 12, 2010
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