SEM is an acronym for Search Engine Marketing, and when it comes to effective Internet Marketing, you must consider not only the website design and development, but also the search engine optimization (SEO), content marketing, link building strategy, pay-per-click (PPC), e-mail marketing, and website statistics elements.  RSS and blogging can be a powerful tools, and Social Media is exploding! Leveraging your Content Management System (CMS) is critical to good SEO performance. Something as seemingly trivial as choosing your Domain Name can have a significant impact on your search engine ranking and subsequent website traffic.  The weight of W3C Compliance with respect to SEO requires some consideration, as does Online Reputation Management (ORM).  Choosing reliable website hosting helps to build a solid foundation, and Mobile Web is growing rapidly.

Internet usage and the number of daily searches are increasing at a dramatic rate.  Your competition is securing desirable domain names.

A customized SEM Strategy has become mandatory for driving targeted traffic to your site!

Content Is King!

If you do nothing else... Remember that "Content is King", so keep your content dynamic, engaging, and make every effort to keep your content "fresh" with constant updates. Do this, and you will be rewarded with higher ranking on the search engines and more visitors to your site. The more targeted your content, the more targeted your traffic will be.

S.M.A.R.T. Site

When developing a website, make sure that it is a S.M.A.R.T. Site™:

How S.M.A.R.T. is Your Website?

Web 1.0 - 2.0 - 3.0

Web 1.0 - One-way flow of information (ex: Google, Yahoo, MSN)

Web 2.0 - Two-way flow of information (ex: forums, blogs, social media - MySpace, YouTube, LinkedIn, Facebook, Twitter)

Web 3.0 - Real-Time Web / Semantic Web

Using Pinterest to Power Your Online Marketing

Today, one of the biggest challenges marketers face is finding the right social media channel for their companies. With dozens of options to choose from, finding the one that resonates with your audience and drives results can be tough. And it’s only made worse by the fact that modern wisdom seems to tell us we should be everywhere, all at once. Fortunately, this isn’t true. To be successful, you’ve got to find the handful of social sites that appeal to your users and provide the right platform for your content. And if you’re an eCommerce site, there’s a good possibility that one of those platforms is Pinterest ... read more

How Social Media Will Evolve in 2017

Many of today’s marketing efforts rely solely on social media while others focus directly on it. Regardless, it’s a force for small businesses, and those who ignore it hardly ever lead the pack. Social media is such a crucial cornerstone to most small business revenue that it becomes integral for owners to stay connected to the latest developments. If you are one of the many who respect the medium and desire to stay in-the-know, you’re in the right place. Here are six trends to watch for on social platforms in 2017 ... read more

5 SEO Resolutions for Strong Rankings in 2017

Every year, scads of individuals set resolutions to make them a better person in the New Year. In 2017, why not take a different approach and resolve to amplify your SEO strategy and bring your business more prospective customers? Google, Bing, and similar search destinations are constantly tweaking their algorithms to provide a better search experience. Shouldn’t you be doing the same with your blueprint? If you are ready to kick off 2017 with a bang and develop a more substantial and effective SEO strategy, then look no further. Here are five resolutions to give your company a boost in the SERPs this year ... read more

Major Mobile Updates: How to Prepare Your Site

Some of the biggest algorithmic updates of 2016 and 2017 address mobile devices: Google’s Accelerated Mobile Pages (AMP) are coming to search results, a new mobile penalty for Intrusive Interstitials is now rolling out, and Google’s Mobile-first Index has been announced ... read more

The Hottest Social Media Trends of 2017

Social Media continues to grow at an incredible rate despite its already immense size. In 2017, the number of social media users is expected to increase by roughly 200 million more individuals. Social media’s user growth is a fairly predictable social trend year over year. But what is on the horizon for those who leverage social platforms as marketing channels? ... read more

Top Marketing Trends to Implement in 2017

Going into 2017 with just a website isn’t going to cut it anymore. Innovative marketing techniques have outstripped traditional methods tenfold, and to compete in the digital world, a business needs to implement multiple strategies just to make a mark. The best advice is to focus on some of the top marketing trends of 2017, so your business can establish itself before it becomes too crowded ... read more

10 High-Performing SEO Content Habits to Form in 2017

If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop ... read more

5 Rules for Crushing SEO in 2017

Right about now, nearly every SEO on the planet is devising his or her blueprints for gaining organic traction on the SERPs in 2017. While there are more than 200 different factors that contribute to a brand’s overall placement for particular queries, there are certain trends emerging and steadfast rules for ranking that are important to consider as we move into the New Year. If you are on the hunt for the latest trends and SEO rules of engagement for 2017, look no further. Here are the top five practices you should be concerning yourself with throughout 2017 ... read more

What’s New With SEO Markup & Structured Data

Search engines automatically crawl your site and index the pages for searchers. But if you use structured data, it helps search engines understand what your content is about. This can encourage clicks – and maybe even help improve rank. The different ways to use structured data in your pages’ HTML markup to improve SEO are constantly evolving. Here are some new tips and tools I’ve picked up that can help you take advantage of the opportunities in SEO markup and structured data for your content campaigns ... read more

4 SEO Trends to Keep Your Eye on in 2017

SEO will never stop evolving ... read more

12 WordPress SEO Hacks to Boost Your Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. Here's a short hit list of things you can do to boost your WordPress SEO. Schedule these tasks in your calendar to make your blog traffic soar ... read more

The Top Social Media Trends for 2017

Influencers List the Top Social Media Trends for 2017 ... read more

Why You Can’t Afford to Ignore Instagram

Instagram is one of the highest-potential social platforms out there ... read more

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