Social Media

The Rise of Social Networking Ad Spending

Social network ad spending is once again on the rise, argues a recent study by eMarketer, which predicts that U.S. advertisers will spend nearly $1.7 billion on social sites this year. This estimate is a noticeable increase from initial 2010 projections made by eMarketer, which forecasted $1.3B for this year, as well as a 20% increase from 2009 spending.  Of this spending, Facebook is expected to receive about half of all social network ad spending, at least in the U.S., with MySpace losing ground to the now preeminent social networking site.  These points, as well as the study's other most interesting facts and figures are featured in the graphic below.

Source: eMarketer,, Los Angeles Times, Knowledge Networks

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